Every word is critical. Like advertising. There often isn’t a lot of space (think about a mustard jar). But there is always room for passion. Say something beyond the nutritional information, ingredients, and the bilingual words. Tell the customer a good thing.

I write the romance copy, the piece that will persuade the customer to choose you over the competition. Once they have you in their hand, they’re going to buy you – if they like what they read.

What You Get From Me:


your packaging should include an artful bit of ad copy

Company Worth

the right few words will say who you are and what you stand for


the government only lets you say particular things on your packaging and I know what it is