Food Words is a natural pairing of my two passions – food and writing.
Before writing about food, I cooked professionally. The work is similar – they both take time and skill to create. The pleasure is in the doing. The satisfaction is that people remember what is good.
I was also a story producer in TV after attending the Media Production program at Capilano University (now expanded into film studies). I sourced and developed stories for PBS, National Geographic, CBC, CTV, and a many more.
I write about food for magazines, too. Saveur, Western Living, Canadian Grocer are some of the publications that have run my stories. But it was my time as a manager in a gourmet retail store that put food stories and business together for me. I learned that customers like reading about food and when they’re informed, they buy it.
Call it copywriting, content writing, food writing, communications, marketing – it’s all of that. No jargon, no marketing speak, just clear and entertaining writing that says who you are to your clients and customers. Those are the connections I make.