Food Industry Writing Archives - Food Words - Leslie Javorski

My Oldest Sister and her Cookbooks

Leslie Javorski — Sun, 28 May 2023 22:43:33 +0000

This is my oldest sister, Pat. Catching that fish says a lot about her. Intrepid. She’s eight years older than me. I have three sisters (no bothers) but she and I were always put together because the other two are identical twins so they were bundled together. That’s how it is; don’t mess with nature.... Read more »

The post My Oldest Sister and her Cookbooks appeared first on Food Words - Leslie Javorski.

My Pie Theory for About Pages

Leslie Javorski — Tue, 24 Aug 2021 21:13:37 +0000

Good pie and your About page have a lot in common.

The post My Pie Theory for About Pages appeared first on Food Words - Leslie Javorski.

Being Naked

Leslie Javorski — Tue, 20 Apr 2021 00:38:50 +0000

“If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it.” – Toni Morrison Woah. You could also say, Just Do It. They (Toni and the sports shoe company) are right, but writing a book and just doing it are not quite... Read more »

The post Being Naked appeared first on Food Words - Leslie Javorski.

Do We Need Fresh Peaches in February?

Leslie Javorski — Wed, 25 Nov 2020 22:36:31 +0000

We buy peaches in February and don’t even think about it. They’re there, they look good, and so we buy them. But the big food system that provides us with our produce, which includes peaches in February, has created a food disconnect, a no-fault ignorance. Customers simply don’t know growing seasons – our own (April... Read more »

The post Do We Need Fresh Peaches in February? appeared first on Food Words - Leslie Javorski.

Is Writing Gonna Okay?

Leslie Javorski — Sat, 13 Jun 2020 21:20:17 +0000

I’m going to say something. I see gonna more and more in the written form and I’m surprised. I know language is a living thing, but does it have to be this alive? Is Writing Gonna Okay? I sort of expect gonna on social media but I saw it in the Globe and Mail, one... Read more »

The post Is Writing Gonna Okay? appeared first on Food Words - Leslie Javorski.

Connecting with Grocery Customers: The Renzullo Lessons – part 2

Leslie Javorski — Thu, 18 Jul 2019 19:19:15 +0000

Why [do] 75% of marketers question their ability to reach in-market consumers? This is a question brought to us by Dosh, a US firm providing a cash-back app for the retail sector. I can answer this and it has nothing to do with digital, cash, or apps, and everything to with the human touch. Part... Read more »

The post Connecting with Grocery Customers: The Renzullo Lessons – part 2 appeared first on Food Words - Leslie Javorski.

The Reluctant Entrepreneurs

Leslie Javorski — Tue, 23 Apr 2019 20:40:45 +0000

Shy people are good business people. They're contemplative, which is helpful if the other people in your company are moving fast.

The post The Reluctant Entrepreneurs appeared first on Food Words - Leslie Javorski.

The Renzullo Lessons – part 1

Leslie Javorski — Thu, 14 Mar 2019 03:02:22 +0000

The Renzullo Lessons is a deconstruction of what a store like this can teach big grocery. I work at Renzullo Food Market two days a week. I don’t do anything fancy – price food, put it on the shelves, face, apologize for not speaking Italian even though this is Vancouver, Canada. When I first started... Read more »

The post The Renzullo Lessons – part 1 appeared first on Food Words - Leslie Javorski.

An Old-fashioned Fix for a Grocery Marketing Stumble

Leslie Javorski — Thu, 02 Aug 2018 18:07:14 +0000

Think about this – really think about it: The grocery store is one of the few retail outlets where the staff don’t have to know about what they sell. This would never happen in Best Buy or Victoria’s Secret where they actually know about voltage. Talk about a marketing stumble. I know why it’s like... Read more »

The post An Old-fashioned Fix for a Grocery Marketing Stumble appeared first on Food Words - Leslie Javorski.

Why Women are Naturals at Social Media

Leslie Javorski — Fri, 06 Jul 2018 19:36:22 +0000

Want to know why women are so good at social media? Then read this.

The post Why Women are Naturals at Social Media appeared first on Food Words - Leslie Javorski.