Labels

Every word is critical. Like advertising. There often isn’t a lot of space (think about a mustard bottle) to say something beyond the nutrition information, ingredients, and bilingual (or more) languages.

Tell the customer the right thing. I write the romance copy, the piece that will persuade the customer to choose you over the competition. Once they have you in their hand, they’re going to buy you – if they like what they read.

What You Get From Me:

Persuasion

– your packaging should include an artful bit of ad copy

Company worth

– the right few words will say who you are and what you stand for

Food Value

– the government only lets you say particular things on your packaging and I know what it is