Every word is critical. Like advertising. There often isn’t a lot of space (think about a mustard bottle) to say something beyond the nutrition information, ingredients, and bilingual (or more) languages.
Tell the customer the right thing. I write the romance copy, the piece that will persuade the customer to choose you over the competition. Once they have you in their hand, they’re going to buy you – if they like what they read.
What You Get From Me:
– your packaging should include an artful bit of ad copy
– the right few words will say who you are and what you stand for
– the government only lets you say particular things on your packaging and I know what it is