Once a customer has you in their hand, they’re going to buy you – if they like what they read. Tell them the right thing. It shouldn’t be a lot – even in your QR information – but every word is critical. It’s the piece that convinces them they want you and not your competition.
What You Get From Me:
– your packaging should include an artful bit of ad copy
– the right few words will say who you are and what you stand for
– the government only lets you say particular things on your packaging and I know what it is