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Have Some Faith

Last week’s buzz in my many marketing newsletters was that Facebook is going to

On Dishes

I  was putting away some dish towels not so long ago and realized what I had was a

Business Storytelling is Here to Stay

I recently had a client who wanted his website copy to sound less

Better than the Food Network

Content marketing for food businesses is like creating your own little

Ageism in the Age of Digital

Somebody finally said it to me: I’m not calling ageism or anything, but we know

Organic Easter Eggs

Even though my 20 something kid no longer participates (nor lives at home, I’m proud to say), I still like making pretty coloured eggs at Easter time. To get the

About the About Page

Like a dating profile, an About page is a good story. It’s about real people and what they care about. But how to write one for business? Here’s my approach…

The Worth of Heart

A very long time ago I gave about fifteen dozen homemade Christmas cookies to my then boyfriend’s

Brown Sugar Shortbread

These are called Mum’s shortbread on my recipe card. They’re the only shortbread I ever knew until

!*%#* The F Word

Remember when you were little and you swore? Then the other kid said, “I’m telling, you said the F word.” It was the one of those times when you thought,

SEO & the Writer

Words on the Internet are in a battle with technology. In 2008, a very long time ago in Internet time, I read two food bloggers – Smitten Kitchen and Lobster Squad.

How to Eat Local

I was talking to Langley berry farmer, Rhonda Driediger about her customer’s enthusiasm, “when it’s winter, people ask when the