Besides turn readers into customers?
- copywriter – social media content, websites, blogs, newsletters, packaging, labels, recipes
- food travel writer
- media services coach for food start ups
- art direction
- media consultation
- grocery stores
- food producers
- craft beer & cider companies (they say write about what you know…)
I know what customers respond to and why they buy what they do. It’s a mix of science, intuition, and passion (never leave this out).
I research. If I’m going to write about it, I’m going to know about it. More than I need. If it’s about food, well, I already dream about that. See here.
I tell stories (the passion part). Stories work everywhere, except maybe Instagram. Everyone wants to be entertained while being informed. And they want to feel good and right about the things they do and buy. It takes more than a points card to build customer loyalty.
I also have a blog, which is what Latest Articles is. These are my own food stories, the things I see and think about in the world of food.